The story of NOVA INFSD
Seven years ago we were both so skinny we couldn't find a swimsuit to fit our needs and make the body we had at the time, look good. Although it seems hard to believe now, when our figure contributed massively to our success, this is how we felt at that time.
That state of "I don't look good" that two girls from a small town faced for years in a row, stayed with us, somewhere in our depths. There are still times when insecurity wants to pop-up and we believe that it is absolutely normal, in a world where whatever you do, whatever size or shape you are, you are judged.
INFSD was born as a response to our need to create costumes that look good on our body. For a long time we thought it was our duty to serve other women who had the same problem as us: super slim silhouettes who needed XS models.
But it's our duty, as influencers, but especially as women, not to standardize beauty and femininity.
This is something we’ve come to understand more and more deeply lately and we are acting according to this impulse by launching #EVERYbody, a one of a kind one-piece swimsuit that will compliment the silhouette of any woman, in all its uniqueness.
80% of women say that the embodiment of perfection on social media makes them feel insecure.
42% of girls want to be thinner since the 3rd grade and start living on the premise that they are not beautiful and valuable.
The consequences of perfection presented in Social Media can have negative effects on women of all ages.
Launching a campaign in these times was a decision hard to make. But we worked, created and designed it for you, and in hopes of a better future we are releasing it, all while helping the women in need right now: 10% of all sales will be donated to Asociatia Aluziva.
The new EVERYbody one piece is our dream universal swimsuit that merges all the INFSD cuts & pattern innovations we've had so far. It shapes your body and enhances the curves from 2XS (Valerie's size) to 3XXL (Bianca's size). We wanted to create this one piece that's versatile and flattering on every body type, because we believe that #EVERYbodyisaBEACHbody.
It features our trademark brazilian back that hugs your curves and makes them pop, a V-cut sexy back just as our VX, and a wired "Marylin Monroe" hidden bra with integrated push up cups. (You can add more pads for volume or remove ours, as you wish. It does come with two added handmade pads).
We added two extra long strings starting in the underboob area for extra support and versatility. Cross them on your back for extra lift in the boob area, and then continue the cross on your waist for a "snatched" effect. The styling possibilities are endless that's why we wanted to show you the product styled in 4 ways, and on different body types and sizes.
This one piece comes in high quality, thick black or animal print lycra that hugs your body in all the right places.